Handbook of business letters

Article number ‎ 10113885‎ 

A handbook for executives help improve their dictation in correspondences. Understanding How Letters Serve Business -- Why letters must be used--an overview -- A checklist of the major uses of letters -- Revealing letters as part of public relations -- Identifying the need for executive attention -- Assaying the value of knowing how -- Handling Business Letter Language -- Making human contact across space -- Grooming the old-time "whiskers" -- Puncturing the pomposity of pachydermal prose -- Shunning the use of unnecessary words -- Critiquing other language faults -- Learning the Art of Business Letter Carpentry -- Charting the flight -- Blueprint for letter-building -- How to get readers' attention -- Gaining attention with showmanship -- Forging the chain to build desire -- Setting the Hook for action -- How to use Business Letter Mechanics -- Enhancing the appearance of the typed letter -- Simplifying the inside address -- Examining the salutation and complimentary close -- Examining Signatures and Other Notations -- Devices for making reading easier -- Putting Personality in Business Letters -- What makes a letter interesting? -- How to express your own personality -- How to spotlight the reader -- Adding sauce to season the letter -- Winning ways in sales letters -- Promoting the spirit of the company -- How to Create a Company Better Letter Program -- Setting conditions necessary for success -- First: the letter audit -- How to conduct the meetings -- Employing devices to rate letters -- Posting better letter bulletins -- Reviewing other devices to improve letters.

xvi 780 pages 24 cm by L.E. Frailey ; revised by Susan P. Mamchak and Steven R. Mamchak. Includes index. Commercial correspondence Letter writing Business writing Writing. Writing Style commercial Écriture. writing (processes) Writing Business writing Commercial correspondence Letter writing Handbook handbooks. Handbooks and manuals Handbooks and manuals. Guides et manuels.