Wheeler Alina
Designing brand identity : an essential guide for the entire branding team
Article number 10106646
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4th ed. Bibliografia: p. 314-315. "Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011):""An inspiring and powerful toolkit.""
The Marketer""Alina Wheeler provides a practical structure for the brand building process.""
Al Ries, coauthor, Positioning""Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.""
Marty Neumeier, author, The Brand Gap""A valued reference book for all members of the branding team.""
Communication Arts"
Condition
Used - Like new
Language
English
Article type
Book - Hardcover
Year
2013
Publisher
Wiley
EAN
9780470401422
x, 326 p. : ill. ; 29 cm Marchi d'impresa--Design.
