Includes index. "Here, designers will discover great examples of logos that aid in building relationships with clients and customers, selling consumer products, and fulfilling publicity and informational needs. Each chapter contains information on the creation of each logo or symbol, including details about intial concepts, the designer's working methods, software, and printing processes used, costs and client response."--Back cover Graphic design firms -- Entertainment & Leisure. Music -- Broadcasting & Film -- Publishing & Printing -- Manufacturers & Products. Wholesale & Business Products -- Consumer Products -- Nonprofit Organizations & Institutions -- Restaurants & Retail. Restaurants -- Retail -- Events -- Services. Business services -- Consumer Services.

PRINT'S best logos & symbols : winning designs from print magazine's national competition